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Founded in 1999 by Yves Behar, fuseproject develops cohesive brand + product experiences. With a focus on establishing new markets and disrupting old ones, our work takes a long-term strategic approach to developing and enhancing our clients' business, with teams spanning brand & market strategy, identity & naming, packaging design, product development and communications design.
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Jun092013

Herman Miller's new PUBLIC

In theory, we could all be working from home, but the reason why people still want to go to an office is to collaborate with others. Under the sea change initiative that Herman Miller's Living Office represents, our Public Office Landscape addresses collaboration not in moments, but as movement throughout an office: “Social Desking” that invites dialogue at the desk, “Group spaces” to allow collaboration in proximity, and “Interstitial spaces” which convert in-between spaces into community space, are sets of ideas and furniture solutions that make up Public Office Landscape.

We believe collaboration doesn’t just happen in conference rooms—it happens everywhere. With over 45 pieces to mix, match and make your own, Public creates get-together areas in close proximity to individual workstations and encourages productive interaction that drives organizations forward.

Read more here.

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May312013

FAN YOUR TV

Television and movies have been stuck by hardware and interfaces that are frustrating un-designed experiences. Fan TV has crafted the deepest and most magical experience, an easy and cinematic way to discover and watch all content. At fuseproject, we have worked incessantly for the last 2 years to build a cohesive physical experience as well, a set top box and remote that change the game. The remote has no buttons and a touch surface, fits in the hand and is small in size. The cable box and the remote look like 2 pebbles, they physically connect through magnetic touch points that magically re-align both parts. 

More about the design...

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May292013

IT'S AUGUST EVERYDAY

 

Have you ever lost your keys? Not been there to let in out-of-town guests? Missed an important delivery?

“The question my co-founder, Jason Johnson, and I asked ourselves is how can we make home entry magical? How can we create a product that is safer than keys or keypads, and is also something that makes our lives a little better?” says fuseproject founder Yves Behar. We set out to design the August Smart Lock hardware to work with existing deadbolts, to be easy to install and be beautiful on a door. The intuitive app experience allows you to send virtual keys to your guests, specifying exactly when and how long they have access. Changing the archaic key system, making our homes secure and easily accessible for family and friends, and saying “you are invited” is what August is all about.

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August Design

Press Release

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Mar282013

OUYA SHIPS!

 

Launching on Kickstarter with 60,000 backers and shipping less than 9 months later – what an adventure!

OUYA is on a mission to bring gaming back to the TV, in an open and accessible way. From the design of the hardware to the user interface, from the logo to the name "OUYA", as creative co-founders, we built a holistic brand. The product and experience is designed to be simple and bold, using high quality materials and ergonomics, all the while remaining affordable…join the open platform! Oooh-Yeah!

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OUYA website

 

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Mar222013

WWW = Whole World Water

Imagine this: now your hotel water is not imported from across the world. Instead, it is filtered on site, branded Whole World Water, and 10% of sales go to programs that address the needs of the 1 billion worldwide without access to clean water. From the 3 w's logo, which is reminiscent of continuous waves, to our re-usable bottle, this is design work that makes us thirsty for more.

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Mar052013

GAME: GOLF'S NEW DIGITAL EXPERIENCE

What does it take for the sport of golf to enter the digital experience? To wrangle opposites into a golfing experience that is unobtrusive and engaging, rich with data but beautifully clear, full of insights but also competition ready…all this with an eye on learning, improving, sharing (and still bragging about one's game!). fuseproject's digital experience team turned this complex data into an easy and visually compelling interface, and led industrial design, brand, naming and packaging work into the first unified golf digital experience. GAME your Game with GAME GOLF!

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Indigogo campaign

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Jan162013

NIVEA: NEW AT 100

How do the NIVEA logo and graphics get simplified to unify the brand across the entire portfolio?

How does the proliferation of container shapes get reduced and replaced with designs that are essential, efficient and recognizable? How does design help reach sustainability goals now and in coming years?

The 100 year old personal care leader (500 million women use a NIVEA product daily), partnered with fuseproject for the most extensive re-brand and re-design overhaul of its history. Two years of work with NIVEA strategy and the design management team results in a new logo inspired by the iconic blue NIVEA tin, and simplified and expressive bottle designs. Collaboration with NIVEA engineering also reduced materials and labels resulting in more efficient packing and logistics…all this is coming to a store shelf near you.

Hello again NIVEA!

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Nov132012

UP & UP

The UP™ by Jawbone band is designed for every day and every night use. Jawbone’s history is steeped in wearable technology and design, yet the task of creating a product that could be worn 24/7 has been the most demanding design challenge. We are excited to share the UP story and the design with you all. Enjoy the vibrant colors, enjoy the data about your daily activity and sleep, and most importantly, enjoy seeing how small changes can mean big steps towards living better.

Visit the Jawbone website

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Sep202012

AMPLIFY AT THE MUSEUM

 

At the London Design Museum, in the Digital Crystal show in collaboration with Swarovski, our humbly minimal Amplify project is shining. Amplify is made of a single crystal under a bright high-performance LED, which results in bursts of lights and color refractions glowing on a faceted paper shade.  Maximum effect, with minimum materials and energy: this is our pursuit.

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Sep132012

R.I.P.

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