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Founded in 1999 by Yves Behar, fuseproject develops cohesive brand + product experiences. With a focus on establishing new markets and disrupting old ones, our work takes a long-term strategic approach to developing and enhancing our clients' business, with teams spanning brand & market strategy, identity & naming, packaging design, product development and communications design.
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Nov172009

OLLIE, KICKFLIP, LIVING ROOM?

Ever wanted to skateboard in your living room? Practice where no one can see you plant?

Today, we are launching the Tony Hawk RIDE skateboard game with Activision (makers of Guitar Hero and DJ Hero). RIDE features a brand new skateboard-shaped wireless video game controller that players stand on to interact with the game environment.

No more complicated button commands to control your game avatar, you can just hop on the deck and RIDE.

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Nov132009

CHARTER FOR COMPASSION GLOBAL LAUNCH

The Charter for Compassion Plaques, launched yesterday worldwide, the result of TED prize winner Karen Armstrong's wish. They will be hung in significant religious and secular locations around the world.

We designed these to focus on the power and meaning of the Charter's words: the plaque's isometric perspective reminds us of a book, and expresses the depth of the Charter's ideas and encompassing points of view. The plaque consists of sustainable maple with laser-engraved lettering giving impact and durability to the messaging of Karen Armstrong.

More info at charterforcompassion.org

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Nov052009

GET BACK TO NATURE!

Nothing says back to nature like prancing about au naturel with the birds, bees and giant trees. The new vid from PACT, our co-conspirators in changing the world one pair of undies at a time, is quite...well, revealing. Enjoy, and don't blame us if HR comes knocking. Video by Terri Timely Studios.

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Nov032009

PLEASURE TO THE PEOPLE, V1.

It's time to take a stand...in the bedroom that is. The call has been answered and Pleasure to the People is here. FORM 2 is the first in a series...from a collaboration between Ethan Imboden of Jimmyjane and Yves Behar of fuseproject. It features two ears that are individually powered for dynamic stimulation, delivering "Sensation in Stereo". Form 2 focuses on ergonomics, quality, and design elements to bring healthy, long-lasting, and yes...Pleasure to the People. (By the way, close to 50% of women in the US already own one...www.jimmyjane.com)

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Oct272009

AFTER-PARTY, ANYONE?

DJ Hero drops today, the newest game by the makers of Guitar Hero, Activision. Deck and graphics by your favorite designer DJ's at fuseproject...Oh also, we designed the Jay-Z and Eminem version, DJ Hero Renegade...

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Sep152009

ELECTRIC WORLD RECORD

The Mission One electric superbike has claimed the world speed record for an electric motorcycle, achieving 150.059 mph sustained for one mile at the Bonneville Speedway Salt Flats on September 1st, 2009. Leading up to the time trial, our Mission friends even got up to 163 mph...now officially NOT your grandma's superbike.

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Aug172009

CHANGE STARTS WITH YOUR UNDERWEAR...

Do good. Feel good. Look good. PACT, a new underwear brand combines social responsibility, sustainability and continually updated designs. At www.wearpact.com buy these fresh undies and 10% of your purchase will go to one of the organizations working to change our world: Oceana, ForestEthics or 826 National. PACT uses compostable packaging and 100% sustainable manufacturing, to deliver comfy, guilt-free good looks. PACT is a new fuseproject design-venture, so from now on: we wear PACT or nothing at all...

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Jun092009

ON A MISSION AT THE ISLE OF MAN GRAND PRIX

We'd like to wish our friends and partners at Mission Motors an electrifying performance at Isle of Man: the world's first zero carbon superbike race, the TTXGP. The team will be racing a Mission One, the world's fastest production electric motorcycle, designed by fuseproject and introduced at the 2009 TED conference in Long Beach earlier this year.>>

The Mission bike will be piloted by Tom Montano, who holds the American record on the island from 2003-2008. Let’s kick some sparks! Check out the video of pre-race test rides...<<

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May142009

ANIMA TERRA AT THE NEW ART INSTITUTE OF CHICAGO

With the opening of the new modern wing at the Chicago Art Institute, we are presenting the commissioned 'Anima Terra', a sculptural landscape internally illuminated by LEDs. This work is a collaboration with Samsung, and the latest in a series of laboratory projects.>>

As a continuation of our experimental lighting work using LEDs, Anima Terra (Latin for living earth, or living landscape), is a sculptural topographic surface made of thin layers of formed metal that are individually and invisibly lit from within to enable a range of inner lighting expressions. These expressions are inspired by natural phenomena, like the changing light from dawn to dusk. Like a living landscape that changes over time, Anima Terra uses LED technology to evoke and celebrate the animating 'inner glow' – both natural and artificial – that is everywhere in the world around us.<<

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May122009

HOT COCOA THE NATURE CONSERVANCY'S WAY...

In Costa Rica, the Bribri women of Talamanca are making organic cacao and chocolate. After visiting their farms with the Nature Conservancy (the largest conservation non-profit in the world), it was clear that they are growing the finest cacao beans used by the best European chocolatiers, while doing it organically as they have for hundred of years. We thought it was time for all of us to experience this great organic drink: From packaging the cacao, to shaving and stirring, while making the entire experience a simple ceremony...>>

So we did just that - This included a logo, resealable packaging, and an accessory tool used to brew the hot cacao drink. The project is launching as part of the “Design for the Living World” Exhibit, opening at the Cooper Hewitt today.<<

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