The fifth generation Jawbone is an ICON.  Launching today after an intense year of design and development, the new Jawbone ICON is smaller, packed with more technology than its predecessors and is easier to wear. ICON also introduces an unprecedented suite of choices that reflect your personal style and self-expression.
 
A core design principle of Jawbone is to celebrate materials, textures, color and surfaces; this philosophy is especially apparent with ICON’s six designs being more like a cast of characters in a movie than a line of products. Each is a breakthrough in producing a rich and distinct jewelry-like material...it begs to be seen and touched in person to fully appreciate the whole story.  

Another innovation is myTALK where features and apps for ICON can be downloaded.  Like the ICON design, myTALK is also a vehicle for self-expression: Choose one of six voice personas to deliver status information, caller ID info and more. The personas range from a sexy bombshell to a mysterious rogue.  

The packaging is also the greenest yet for Jawbone, and maybe in the industry. Not only did we eliminate over 2/3 of the plastic content, but the rest is made of paper, the result is a 100% recyclable packaging.

So be who you want to be. Get your ICON on!

Finally a friend who will help you mop your house. The Mint, a new wet/dry cleaning machine, will clean your floors (not turn them blue!) without you having to do a thing...check out the video above...

2009 was a challenging year for all, but what we took away is the ability to step back and rely on those around us.  Above is a video for the Charter for Compassion, a project we worked on with TED and one that captures the true spirit of compassion...for 2010 and beyond.

Two years ago, around this time of year the One Laptop Per Child XO laptop was launched with Nicholas Negroponte.  Now more than one million laptops have been distributed to children around the world to help further the mission of providing education and access to information for all... like in Uruguay where every public school child between 6 and 12 years old has one.

While the distribution of OLPC XO continues, today Forbes <http://Forbes.com/olpc> is presenting the XO-3. Our new design features an all plastic tablet screen which is semi-flexible and extremely durable (compared to current glass screens which crack upon impact), and just like the original XO, the display can be optimized in both transmissive and reflective modes for indoor and outdoor lighting conditions.  The XO-3 supports many use scenarios to fulfill kids’ learning needs: from horizontal book mode to portrait reading mode, to multi-touch, so many hands can play and learn together on the same screen, to a full-touch keyboard and a back facing camera.  More OLPC’s, more smiles...

With PACT, our partners in everything underwear, we have launched 3 brand new prints for the holidays. As always, these prints are inspired by their charitable cause: this batch includes two new prints for Oceana and a new print by Sage Vaughn for Global Green.  10% of the purchase price goes to their respective charities, while 100% of the pair goes to you…no matter if you have been naughty or nice…

For the Art Institute of Chicago, we took a different design approach to the normally traditional evergreen wreaths. Our version of the wreaths is composed of bright multi-colored aluminum leaves, a fusion of traditional holiday cheer and a sense of modernism, echoing the addition of the Modern Wing to the Art Institute of Chicago. The wreaths were installed on Friday, November 27th and the leaves will be disassembled and distributed in mid December to Chicagoland children to use at home for their own holiday decorations. So, add a little more than red and green to your decorations this year...

Ever wanted to skateboard in your living room? Practice where no one can see you plant?

Today, we are launching the Tony Hawk RIDE skateboard game with Activision (makers of Guitar Hero and DJ Hero). RIDE features a brand new skateboard-shaped wireless video game controller that players stand on to interact with the game environment.

No more complicated button commands to control your game avatar, you can just hop on the deck and RIDE.

The Charter for Compassion Plaques, launched yesterday worldwide, the result of TED prize winner Karen Armstrong's wish. They will be hung in significant religious and secular locations around the world.

We designed these to focus on the power and meaning of the Charter's words: the plaque's isometric perspective reminds us of a book, and expresses the depth of the Charter's ideas and encompassing points of view. The plaque consists of sustainable maple with laser-engraved lettering giving impact and durability to the messaging of Karen Armstrong.

More info at charterforcompassion.org

Nothing says back to nature like prancing about au naturel with the birds, bees and giant trees. The new vid from PACT, our co-conspirators in changing the world one pair of undies at a time, is quite...well, revealing. Enjoy, and don't blame us if HR comes knocking. Video by Terri Timely Studios.

It's time to take a stand...in the bedroom that is. The call has been answered and Pleasure to the People is here. FORM 2 is the first in a series...from a collaboration between Ethan Imboden of Jimmyjane and Yves Behar of fuseproject. It features two ears that are individually powered for dynamic stimulation, delivering "Sensation in Stereo". Form 2 focuses on ergonomics, quality, and design elements to bring healthy, long-lasting, and yes...Pleasure to the People. (By the way, close to 50% of women in the US already own one...www.jimmyjane.com)