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Founded in 1999 by Yves Behar, fuseproject develops cohesive brand + product experiences. With a focus on establishing new markets and disrupting old ones, our work takes a long-term strategic approach to developing and enhancing our clients' business, with teams spanning brand & market strategy, identity & naming, packaging design, product development and communications design.
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Nov162008

NOT JUST YOUR CHRISTMAS

We're pleased to announce the Give One, Get One OLPC holiday launch! What's it all about?>>

Well, if you donate one XO laptop to a child in a developing nation, you'll get another XO to call your own. Of course, if you've already got a totally tricked out, indestructible, hyper-efficient, intuitive computing machine back home, then you can donate the second laptop as well. G1G1 is a global campaign, available in 17 European countries. The XO provides one of the greatest gifts of all... the gift of opportunity. Help inspire tomorrow.<<

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Nov032008

LE CUBE IS ON

CANAL+ causes serious TV viewers to move to France...and design enthusiasts to buy a TV. French and European television enthusiasts are getting Le Cube. Le Cube does for television what cellular handsets did for home phones - it completely changes the equation.>>

Canal+, Frances premier pay channel, asked fuseproject to challenge the status quo by designing its HD/DVR cable box, remote and the TV graphical interface. Le Cube brings a radical simplicity to its design and the details are tuned down to the smallest texture and vent holes. Its horizontal and vertical orientations allow the unit to neatly fit in any environment. The design sensibility of the physical cable box has been carefully applied on the digital user interface, creating a harmonious interaction between the hardware and the on-screen UI. Who knew television was best in French?<<

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Sep272008

SHARK HUNTING, NO CATCH

26 fuseproject "fishermen" (and about 5 rubberneckers) go hunting for shark in the Bolinas Surf*.>>

*No Sharks were injured in the writing of this story.<<

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Sep272008

MAD PRETZEL

The Swarovski Voyage chandelier can now be found illuminating the lobby of the new Museum of Arts and Design in New York on Columbus Circle.>>

The Voyage is an undulating and twisting form made up of over 6,000 Swarovski crystals and motion sensing LED lights, the Voyage combines beauty, form, and technology to deliver an illuminated manifestation of our perpetual journey.<<

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May192008

BUZZKILL FOR LAPTOP ENTHUSIASTS

useproject launches the 2010 version of the One Laptop Per Child, sparking a second generation of computer and industry naysayers to say, "no you can't">>

Children have an amazing capacity to let us know how they use the laptop and what they want. The design of the next-generation XO is in response to their passion for learning, for sharing with each other, and for self-expression. The XOXO is challenging what a truly collaborative and creative computing experience could be...a true departure from the traditional keyboard and screen layout, a new way to interface and play with data, information and communication:

  • imagine if your learning machine was an un-interrupted screen one could interface with from any direction
  • imagine if it was a reading experience just like a book, and at the same time a seamless large visual tablet
  • imagine if children could play board games sitting across from each other (or computer games).
The XOXO is a book, a tablet, a board...and yes, a laptop too thanks to a virtual touch keyboard. The design is still green and white, but thin, simple, and un-interrupted by keyboards, buttons, speaker holes and visible connectors. And it is soft to the touch, like a piece of luggage, everyday luggage you can take anywhere. Planned for early 2010, the XOXO should be the next learning object of desire, from Bogota, to Istanbul, to New York.<<

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May172008

LOCATION, LOCATION, LOCATION

fuseproject's new address in NY has a a bit of history: "[Claes] Oldenburg's approach to monument-making had initially manifested itself in a group of drawings titled "Proposed Colossal Monuments" in his May 1965 show at the Sidney Janis Gallery in New York.>>

Among these drawings of ordinary objects rendered oversized and set in urban landscapes was Block of Concrete Inscribed with Names of War Heroes (1965). The massive block was supposed to fill the heavily traveled intersection of Canal Street and Broadway in lower Manhattan, a spot which, according to local Cold War-era lore, would be the ideal target for someone who wanted to drop an atomic bomb on New York City." -Art in America, Jan, 2001 by Suzaan Boettger. For the full article, click here

What better place to open our NY office with David Adjaye, our architect friend from London<<

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May152008

BEGINNER'S LUCK

Few things marry the need for form and function like furniture. So, of course, we were interested in trying our hand at it.>>

That we would win the Editor's Award at the ICFF with our first collection, however, was beyond our wildest expectations. Our C Collection comprises lounge, reception and private sitting area furnishing collaboratively designed (That's what the "C" in the title stands for) and built around clean lines and practical features. The pieces, intended for the modern workplace, offer supreme comfort, pull up work surfaces and complementary lighting.<<

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May132008

SCHMOOZEUM

fuseproject's work accessioned in museum collections around the world, at NYMOMA, Chicago Art Institute, SFMOMA, Pompidou, Cooper Hewitt, schmooze-free!

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May112008

PLASTERED IN NEW YORK

Literally....all over the Meat-Packing district downtown. And in 467,167+ downloads, take a number at click here.>>

We jumped at the chance to design a personalized homepage for iGoogle, working with a theme of Creative Consciousness and predicated on the idea of making users more aware of the world around them, our design includes a Global Counter - enabling users to compare real time statistics, a Surf Seeker - comparing wave data between two locations, and a theme bar that works as a visual clock using global sunlight and its absence. To download our theme and gadgets, go to iGoogle Developer profile.<<

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May092008

FOLLOWERS

Knock-offs of the Herman Miller LEAF lamp and Jawbone bluetooth headset appear around the world, fuseproject and Microsoft take-on China.

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