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WHO DOES NUMBER 2 WORK WITH?
Over the past five years fuseproject has won more IDSA awards than any firm except IDEO. We could lament that fact, but on second thought we're pretty pleased about our perpetual challenger status. This year's awards were for: OLPC XO laptop, OLPC Strategy, OLPC Yoyo, NYC Condom and Farallon.
FUSE GOES POSTAL IN URUGUAY
Uruguay stamp a first step to stamping out child labor with education and an XO...and distributes 200.000 laptops to kids...>>
The nation of Uruguay released a postal stamp depicting a child worker on one side and a child with an XO laptop on the other, commemorating the transition from a world of abusive child labor practices to the hope and opportunity of increased education and empowerment.<<
FOR Y'ALL
Y Water, the new USDA organically certified beverage for kids, launches at Whole Foods.>>
Y Water provides a low-calorie, nutrient-rich alternative to high sugar sodas and juices. Oh and it tastes good too! fuseproject designed the one-of-a-kind tetra pod shape that delivers an instantly iconic form-factor while simultaneously giving the bottles a secondary use - they can be connected to one another with Y knots becoming lego-like toys that can be used long after the beverage is gone.<<
KOREANS IN SPACE
Our SHOOTING STAR phone for SKY of Korea, the choice of Astro Girls everywhere.
WHEN IS A WIN A WIN/WIN?
fuseproject and OLPC were given the INDEX award for "community design" for the XO laptop.>>
The INDEX award, the largest design cash prize in the world - €100K - focuses on "Design to Improve Life" and is awarded in five categories: Body, Home, Work, Play and Community. Of course, OLPC is simply using the award money to purchase more laptops to benefit more kids. It doesn't get any more win/win than that!<<
NEW YEARS RESOLUTIONS COME EARLY...
fuseproject/Yves Behar receives "design of the year" top prize for One Laptop Per Child from the LONDON MUSEUM.>>
The exhibit showcases the best work in architecture and design of the year. Awards are given in the fields of architecture, furniture, graphics, product, transport, fashion and interactive design. The $100 Laptop / One Laptop Per Child was chosen as the overall winner, even beating out the iPhone! Of course, we learned the news on our iPhones, but still...<<
STAGE FRIGHT
Josh and Yves got on stage with David Byrne to present the New York City bicycle helmet... but for some reason the major labels still aren't calling.>>
That's okay though, the helmet is cool enough. The Department of Health wanted to develop a bike helmet that could match the individualism and urban grit of the city's residents. David Byrne got us on board because he's just about the most famous bicycle activist in the city. We designed a helmet with an integrated modular system consisting of two components: a protective polystyrene inner shell and a soft fabric outer cover with integrated straps. The design allows its owner to customize and personalize the outer cover reducing the bicycle helmet "dork factor" significantly. The helmet is designed with every rider, every season, and a greener environment in mind. Note: the helmet in and of itself will not make you a rock star... though it might make you feel like one.<<