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CRADLE TO CRADLE FOR ALL!
Today is the historical launch of the Green Products Innovation Institute, a non-profit organization founded on the Cradle to Cradle principles and certification program defined by architect William McDonough and chemist Dr. Michael Braungart. We are eager to participate in this ground-breaking institution backed by Governor of California Arnold Schwarzenegger, and bring our experience and passion to GPII. “Cradle to Cradle reconciles the notion of business growth WITH the health of the world and it’s people. It is simply THE future opportunity for change on a scale never achieved by the design profession, and the only reason big business, governments and consumers will be moved to a new way of making and consuming.” Yves Behar, founding member of GPII.
The Green Products Innovation Institute, based in California, focuses on transforming the making and consumption of things into a regenerative force for the planet. Rather than focusing on how industry can become “less bad,” the Institute is set up to be a resource for those who aspire to achieve new levels of environmental and human health and safety for all products sold in California. The Institute will engage key stakeholders worldwide, resulting in a transparent, independently verified framework that can be trusted and looked to for innovation and guidance as we move toward a Cradle to Cradle economy.
To find out more information, and how you can get involved, visit the Green Products Innovation Institute at http://gpinnovation.org/
P.S. We designed the GPII identity...
SEE BETTER TO LEARN BETTER
"See Better to Learn Better" is a free eyeglasses program in partnership with the Mexican government, and our latest design effort in both education and design for good.
11% of kids in Mexico don't learn because they can't see, and the problem is compounded by the stigma of glasses as a handicap.
To solve both problems, the design of the frames provides kids with numerous colors and shape configurations. 5 different frame options in 7 different colors, that means a lot of unique new smiling faces!
The frames are made from an advanced plastic, Grilamid, that is almost unbreakable, and the two-part design allows for lenses to be easily inserted in the field when new prescriptions are filled.
This new program plans to give away 300,000 glasses every year. More...
PACT GETS A NOBEL
Our latest PACT collaboration is with architect David Adjaye and the Green Belt Movement, just in time for Earth Day. The print is created for Nobel prize winner Wangari Maathai's foundation, Green Belt Movement, which fights deforestation, soil erosion and water scarcity in Kenya and empowers women in the process.
100% of the purchase price goes to the Green Belt Movement. Which means if you buy one pair, we will plant 20 trees, buy 10 pairs and that's 200 trees! Outfit your whole family, and that's a forest!
So do good, plant wood....get started now at www.wearpact.com
SUSTAINABLE CRYSTAL: AMPLIFY
For our 4th collaboration with Swarovski Crystal Palace in Milan, we wanted to try something a bit different…sustainable crystal. Traditional chandeliers are made of numerous lights and crystals, we wanted to change this equation: 1 crystal + 1 low energy LED light + a faceted paper shade = AMPLIFY. Resulting in multiple beautiful reflections and rainbow color bursts…Just what is expected from crystal, but this time the effect is amplified to get the most out of just one crystal.
6 different shapes, each one carefully crafted to maximize refractions on the inner surfaces, can be grouped or shown individually. This effect can be seen on the faceted shade material, thus emulating the cut and reflective nature of the crystal inside. Each chandelier becomes its' own large glowing crystal.
AMPLIFY is a beautiful crystal light, made low-cost, energy efficient and accessible to all. More...
BYE BYE SHOEBOX, HELLO CLEVER LITTLE BAG
For the last 21 months we have been thinking about shoeboxes: how to fold them, how to ship them and how to reduce them. In the end, we decided to get rid of them altogether because along the way we discovered a new design solution….a “clever little bag”.
Why so clever? By providing structure to a cardboard sheet, the bag uses 65% less cardboard than the standard shoe box, has no laminated printing, no tissue paper, takes up less space and weighs less in shipping, and replaces the plastic retail bag. Now happy Puma customers will take home the clever little one instead. Oh, and that little bag is non-woven which means less work and waste (it is stitched with heat), and after accompanying you in your suitcase wherever you may go, our little friend is even recyclable.
With our "clever little bag", Puma kicks-off the next pivotal phase of its' sustainability program. The tens of millions of shoes shipped in our bag will reduce water, energy and diesel consumption on the manufacturing level alone by more than 60% per year. In other words: approximately 8,500 tons less paper consumed, 20 million Megajoules of electricity saved, 1 million liters less fuel oil used and 1 million liters of water conserved. During transport 500,000 liters of diesel is saved and lastly, by replacing traditional shopping bags the difference in weight will save almost 275 tons of plastic.
That such a little bag can have such a big impact...you can see why we called it clever. More...
Video Courtesy of PUMA AG, created by Droga5 & Labour.
A VUE OF THE FUTURE WITH ISSEY MIYAKE
The mindset of VUE, our new watch with Issey Miyake, is to experience the mystery of time hour by hour: VUE is a way to feel time’s appearance and disappearance in our lives. By seeing only the current hour, while the last hour representing the past and the next one representing the future subtly fade in and out, we can live a new view (VUE) of time.
IT'S TIME TO GET YOUR ICON ON.
The fifth generation Jawbone is an ICON. Launching today after an intense year of design and development, the new Jawbone ICON is smaller, packed with more technology than its predecessors and is easier to wear. ICON also introduces an unprecedented suite of choices that reflect your personal style and self-expression.
A core design principle of Jawbone is to celebrate materials, textures, color and surfaces; this philosophy is especially apparent with ICON’s six designs being more like a cast of characters in a movie than a line of products. Each is a breakthrough in producing a rich and distinct jewelry-like material...it begs to be seen and touched in person to fully appreciate the whole story.
Another innovation is myTALK where features and apps for ICON can be downloaded. Like the ICON design, myTALK is also a vehicle for self-expression: Choose one of six voice personas to deliver status information, caller ID info and more. The personas range from a sexy bombshell to a mysterious rogue.
The packaging is also the greenest yet for Jawbone, and maybe in the industry. Not only did we eliminate over 2/3 of the plastic content, but the rest is made of paper, the result is a 100% recyclable packaging.
So be who you want to be. Get your ICON on!
SO FRESH AND SO CLEAN...
Finally a friend who will help you mop your house. The Mint, a new wet/dry cleaning machine, will clean your floors (not turn them blue!) without you having to do a thing...check out the video above...
HAPPY NEW DECADE FROM FUSEPROJECT
2009 was a challenging year for all, but what we took away is the ability to step back and rely on those around us. Above is a video for the Charter for Compassion, a project we worked on with TED and one that captures the true spirit of compassion...for 2010 and beyond.
ONE LAPTOP PER CHILD, GENERATION 3!
Two years ago, around this time of year the One Laptop Per Child XO laptop was launched with Nicholas Negroponte. Now more than one million laptops have been distributed to children around the world to help further the mission of providing education and access to information for all... like in Uruguay where every public school child between 6 and 12 years old has one.
While the distribution of OLPC XO continues, today Forbes <http://Forbes.com/olpc> is presenting the XO-3. Our new design features an all plastic tablet screen which is semi-flexible and extremely durable (compared to current glass screens which crack upon impact), and just like the original XO, the display can be optimized in both transmissive and reflective modes for indoor and outdoor lighting conditions. The XO-3 supports many use scenarios to fulfill kids’ learning needs: from horizontal book mode to portrait reading mode, to multi-touch, so many hands can play and learn together on the same screen, to a full-touch keyboard and a back facing camera. More OLPC’s, more smiles...