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Launching on Kickstarter with 60,000 backers and shipping less than 9 months later – what an adventure!
OUYA is on a mission to bring gaming back to the TV, in an open and accessible way. From the design of the hardware to the user interface, from the logo to the name "OUYA", as creative co-founders, we built a holistic brand. The product and experience is designed to be simple and bold, using high quality materials and ergonomics, all the while remaining affordable…join the open platform! Oooh-Yeah!
WWW = Whole World Water
Imagine this: now your hotel water is not imported from across the world. Instead, it is filtered on site, branded Whole World Water, and 10% of sales go to programs that address the needs of the 1 billion worldwide without access to clean water. From the 3 w's logo, which is reminiscent of continuous waves, to our re-usable bottle, this is design work that makes us thirsty for more.
GAME: GOLF'S NEW DIGITAL EXPERIENCE
What does it take for the sport of golf to enter the digital experience? To wrangle opposites into a golfing experience that is unobtrusive and engaging, rich with data but beautifully clear, full of insights but also competition ready…all this with an eye on learning, improving, sharing (and still bragging about one's game!). fuseproject's digital experience team turned this complex data into an easy and visually compelling interface, and led industrial design, brand, naming and packaging work into the first unified golf digital experience. GAME your Game with GAME GOLF!
NIVEA: NEW AT 100
How do the NIVEA logo and graphics get simplified to unify the brand across the entire portfolio?
How does the proliferation of container shapes get reduced and replaced with designs that are essential, efficient and recognizable? How does design help reach sustainability goals now and in coming years?
The 100 year old personal care leader (500 million women use a NIVEA product daily), partnered with fuseproject for the most extensive re-brand and re-design overhaul of its history. Two years of work with NIVEA strategy and the design management team results in a new logo inspired by the iconic blue NIVEA tin, and simplified and expressive bottle designs. Collaboration with NIVEA engineering also reduced materials and labels resulting in more efficient packing and logistics…all this is coming to a store shelf near you.
Hello again NIVEA!
UP & UP
The UP™ by Jawbone band is designed for every day and every night use. Jawbone’s history is steeped in wearable technology and design, yet the task of creating a product that could be worn 24/7 has been the most demanding design challenge. We are excited to share the UP story and the design with you all. Enjoy the vibrant colors, enjoy the data about your daily activity and sleep, and most importantly, enjoy seeing how small changes can mean big steps towards living better.
AMPLIFY AT THE MUSEUM
At the London Design Museum, in the Digital Crystal show in collaboration with Swarovski, our humbly minimal Amplify project is shining. Amplify is made of a single crystal under a bright high-performance LED, which results in bursts of lights and color refractions glowing on a faceted paper shade. Maximum effect, with minimum materials and energy: this is our pursuit.
JAMBOX YOUR WAY
The most unique speaker on the planet has just become even more personal. It's a simple idea: pick your own color combination and design it your way. For years we have said technology needs to be made more individual, and now variety and personality are up to you…Go ahead, make the JAMBOX as loud as it looks.
JAMBOX color configurator here.
The OUYA campaign
Our first crowd-funded effort with partner OUYA has broken a few records on Kickstarter. OUYA is an open game console that has unlocked the excitement of more than 50,000 people who have showed us the love by becoming backers. They want a beautiful user experience, a great controller and console that are cohesive and easy to use. It’s just the kind of support and passion that propels us to make OUYA the next big thing in gaming.
With a few hours left on our funding campaign, sign-up for an OUYA on Kickstarter HERE...
YOUR BIG FRIEND IS HERE
BIG JAMBOX is here! The original JAMBOX is the No.1 speaker in the US, and now has a big cousin to play with...
It is the purest expression of the design ecosystem we have built with friend and partner Jawbone. Pure bigger sound. Pure minimal design. Pure material innovation and portability. Bring it to all your favorite places in the house, and out. Go BIG! More...