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Founded in 1999 by Yves Behar, fuseproject develops cohesive brand + product experiences. With a focus on establishing new markets and disrupting old ones, our work takes a long-term strategic approach to developing and enhancing our clients' business, with teams spanning brand & market strategy, identity & naming, packaging design, product development and communications design.
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Aug152011

MY DAD ALWAYS TOLD ME "NO SHIRT, NO DINNER"

After 3 years designing and wearing PACT underwear we have decided to offer a fuller body cover: Essential T’s.  Same soft feeling and great fitting approach with the same social and environmental standards. While “Change Starts with your Underwear” still, the new T’s let you “Wear Something Good” on top, too!

Be first to order at www.wearpact.com

 

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Jul142011

UP for it?

How do I get the information and motivation to live a healthier life?  The answer is called UP.

We, along with our partner Jawbone, wanted to give you a sneak peek of an exciting innovation we've been working on for awhile.  UP is part app on your phone, and part cool sensing band on your wrist.  UP tracks movement, sleep and nutrition.  What do you get in return for wearing the tech-loaded and colorful band? Suggestions and realistic challenges to help you improve, and get family and friends to do it with you.  We're UP for it...Are you?

More on UP later this year...

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May132011

DESIGN FOR A LIVING WORLD II

Hot cocoa anyone? Our work with the Nature Conservancy and the Costa Rica Talamanca cocoa growers is opening at the Field Museum in Chicago as part of the “Design for the Living World” exhibit.

After visiting the Bribri women in Costa Rica and experiencing their process of making cacao and chocolate, we designed a product ecosystem that conveniently packages the cacao and a tool that allows for shaving and stirring.  The ceremonial aspect is in keeping with the local tradition while creating a new economic reach for the community.

Go see the Talamanca Cocoa and the other 10 projects featured in the Design for a Living World exhibit until November 13, 2011...and have a cocoa on us!

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Apr152011

KICK ASH, KICK COAL

Did you know that hundreds of colleges and universities use polluting and unhealthy coal to power their campuses? Ongoing pressure by student bodies, and now flash mobs where students spontaneously strip down to their “Beyond Coal” underwear are working: since the Sierra Club and it’s Student Coalition launched this effort, 16 schools have already agreed to phase out the use of dirty coal on campus.

Our friends at PACT together with the Sierra Club are arming students with the mission-oriented underwear’s pattern that evokes coal pollution in a blue sky.  Get you own, strip down, and KICK ASH!

Thanks to Miami University and University of North Texas students for the video!


Get the Beyond Coal underwear here
More on our partnership with PACT

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Apr142011

THERE IS MORE TO BLACK THAN YOU THINK

We are presenting the Herman Miller SAYL, for the first time at Salone del Mobile, in an ethereal monochromatic theme that transitions from black to translucent in 6 steps. While black is still the dominant color in the task chair world, the white SAYL frame combined with neutral tones takes the task chair to a new level of refinement. 

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Apr132011

SIT AND LISTEN TO JAMSCAPE

Not only have we been using our JAMBOX on the road for the last few months, but now we are taking 1,642 of them to the Milan Salone del Mobile.  Each Jambox is about half the size of a brick, from which we are building 6 large monoliths that will take gallery visitors on a sound journey.  With our friends at Dezeen, we commissioned unique ambient music tracks that will be played continually throughout the week.  Transmitted wirelessly to the JAMscape monoliths, the sound will envelop each visitor and be a respite from the hustle of the fair.  Sit and listen...(it can get very loud)

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Apr042011

SAVE THE BEST FOR LAST

Meet our third and final “Pleasure to the People” intimate product with partner Jimmyjane. As with each of its predecessors, FORM 4 is technically innovative, ergonomically minded and made from medical-grade materials. FORM 4’s unique combination of flexible shape and power is wrapped in a form that can be left by the bedside, rather than hidden.

This release is the culmination of a three-year collaboration between Yves Behar and Ethan Imboden, founder and chief creative at Jimmyjane.

Find out more about the benefits of FORM 4 at www.jimmyjane.com/form4.

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Mar072011

REMOTE KILLER

Peel wants to reinvent the way we watch TV. Gone is the frustration  of endless TV guides or finding something good to watch or the  over-complicated remote. Peel is a simple, intuitive universal control on your iPhone for any home entertainment system.

The  design of the fruit, name and brand, are all about peeling away the  layers of complexity.  This latest fuseproject design venture keeps your TV fresh!  More...

Apple store

 

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Feb222011

BE CLEVER (LITTLE BAG)

 

2011 is the year our redesign of the shoebox is going to be everywhere: from stores to your home. PUMA’s new packaging and distribution system, called Clever Little Bag, reduces materials used for shoeboxes by 65% while water, energy and diesel consumption in manufacturing is brought down by more than 60%. But the Clever Little Bag delivers more rather than less: take your kicks home in it instead of that old plastic bag (275 tons of plastic will also be saved), re-use it for travel, or groceries or? Now your turn to be Clever. More...

Watch the Clever Little Bag movie here.

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Feb132011

A NEW VUE OF TIME

Our collaboration with Issey Miyake is now available for all to own or gift (Valentine’s hint)...Named VUE, it presents a new view of time. The watch dial displays only the current hour, while the others fade in and out reminding us of the time that has passed, and the future that is coming.

The watch packaging, a recycled paper cube notepad, continues the notion of discovery by hiding the watch within it’s volume.  Contrary to traditionally wasteful watch packaging, the VUE notepad block can be re-used to write messages...and love notes. More...

Find the VUE here:

 

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