Home fuse project

A first of it's kind offering from Nixon, an innovative and iconic first in the world of personal acoustics. The line consists of 3 models: the Wire, a high fidelity "earbud" designed for compact listening, the Nomadic, a foldable on-ear model ideal for the traveler and the Master Blaster, a premium offering with optimal sound quality.

Leveraging the core attributes, which make the brand unique, we built our design strategy, positioning the headphones to maintain alignment with the larger brand while delivering clearly differentiated product to the market. Already well-known for their watches and street wear which blend their boardsports heritage with the execution of high-quality lifestyle products, the strategy for the new headphones captured that tradition while further cultivating the Nixon brand's place among true premium lifestyle brands.<<