Our Business Model
We have always found that early-stage companies have a great appetite for true innovation. By working in close partnership with entrepreneurs, or with venture firms funding their efforts, fuseproject is able to impact brand, product and business evolution at a foundation level, providing a very effective design-driven strategy for success from the very early days in the overall trajectory.
While the economic model here is simple - we reduce our standard fees, mark the reduction as an investment, and seek ROI on that investment via royalties and equity - the specifics of each Partnership are customized for the needs of the endeavor at hand. Each Partner company has a unique set of targets, goals and challenges, and we structure each engagement such that every facet is a fuel for meeting them.
For the fuseproject team, this enables a much wider variety of collaborations with a much broader set of firms. This is, of course, a source of great creative challenge and inspiration.
For our Partners, the model enables several points of value: the ability to limit initial capital expense and work with a design firm that might otherwise be too costly, and the ability to truly partner with that firm in a situation of shared risk and aligned long-term goals. In the Partnership model, fuseproject can also bring to bear a vast network of engineering, production, manufacturing, public relations, media, press, retail, distribution and funding contacts that prove invaluable to the early stage entrepreneur.
Partnerships represent the majority of our program roster. We just love the excitement of working with start-ups. Call us crazy if you want to...