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We create brand-building innovations by developing conceptual narratives and messages that are communicated through a product's experience.
Founded in 1999 by Yves Behar, fuseproject is an award-winning industrial design and branding firm with offices in San Francisco and New York.
The studio takes a long-term, strategic approach to developing and enhancing brands...we create brand-building innovations by developing conceptual narratives and messages that are communicated through a product's experience.
We are fostering change, and supporting the evolution of the brands we work with through positioning strategies implemented in industrial design, packaging, graphics, naming, UI and environmental design. Our clients benefit from this approach through our ability to provide a broader view of a product design and branding program. Our breadth of service is both broad and deep, from an overall branding program, incorporating marketing strategies and communication tactics, to product design.
Brand + Product
fuseproject was founded on the notion that brand and product are inextricably tied. Brand story cannot be teased apart from its physical (or digital) manifestation...both must be considered as critical parts of a greater whole. This notion continues to be our central driving tenet.
Market Disruption/Market Building
fuseproject's focus is creating new and compelling brand & business stories for our clients. Regardless of client size or sector, fuseproject seeks to collaborate with teams that want to move their brand needle...to take big steps. While we generally shy away from "style projects" and "skin jobs", programs that combine strategic consumer / market insight with cutting edge design represent our main target for ideal partnerships.
Decidedly Non-specialized
fuseproject does not have a "specialty" vertical or market sector. We believe that a diverse client / project roster enables a much more sensitive and agile fuseproject team, which in turn offers great value to our clients. Many clients come to us for this reason alone: they seek fresh perspective on their brand, product and business...and they prefer that we have not spent much time in their sector.
Diversified Business Model
fuseproject has developed a business model that enables us to work with a wide variety of clients & partners on a diverse set of program types. Our client roster spans Fortune 100 corporations, startups, non-profit organizations, municipalities, museums, galleries and universities. We've developed a series of engagement styles to maximize value in this wide variety of collaborations... more on that here