Yves is a design entrepreneur who believes that product, digital and brand design are cornerstones of any business. He is the founder of fuseproject, the San Francisco and New York based design and branding firm he established in 1999. He is also Chief Creative Officer at Jawbone, where for the last 11 years his products, brand and communications work has helped the company become a leader in wearable and audio consumer electronics. Behar is also the Creative Co-Founder of OUYA, an open sourced gaming platform, and is Co-founder of start-up August, a next generation home entry system.
His other collaborations with renowned partners such as Herman Miller, GE, Puma, PayPal, SodaStream, Samsung, Issey Miyake, Prada and many others have received international acclaim. Béhar's works are included in the permanent collections of museums worldwide, and he is a frequent speaker on design, sustainability and business topics.
coo, managing partner
Mitch heads up the business and operations functions at fuseproject. He has been delivering innovative, consumer-driven solutions to market across diverse media for nearly 20 years, from interactive to physical product, from brand to broadcast. During his nine-year tenure at fuseproject, Mitch has participated in building all major accounts, developed and driven the firm's innovative business model and helped the firm to define design as a true business asset. Before fuseproject, Mitch held leadership posts at Asylum Entertainment, Rare Medium and frog design. He holds a Bachelor's degree in Design from The University of Pennsylvania.
partner, director of strategy
As leader of the strategy practice for fuseproject, Logan guides and oversees all strategic output of the studio. He is at his best helping client partners untangle complex challenges and construct compelling, actionable strategies for design-led growth and marketplace leadership. During his seven year tenure at fuseproject, he has led strategic efforts for a broad range of partners, including Puma, Herman Miller, GE, Jawbone, Nivea, Google, Canal +, Johnson & Johnson, and Louis Vuitton.
Prior to joining fuseproject, Logan led strategic efforts at IDEO and the Arnell Group Innovation Lab, following stints as an architect and rock drummer. He holds a Masters degree in Architecture from Rice University and BA in history from Vassar College.
director of industrial design
Originally from China, she received her B.S. in Industrial Design from Guangzhou Academy of Fine Art. During her studies in Industrial Design and Graphic Design, she worked at one of the top design consultancies in China, Jimei Design. In 2001, she moved to San Francisco to pursue a Masters of Industrial Design at the Academy of Art University MFA program. In that same period, she had the opportunity to work at Lunar Design and join projects with HP, Oral-B, and Moonshine.
Over the past nine years at fuseproject, Qin has worked on a variety of design projects including furniture, consumer electronics, interior spaces, health care, and more. She led development of the Herman Miller PUBLIC Office Landscape + SAYL Chair, UP24, UP, ERA, MINI Jambox + ICON for Jawbone, as well as projects with Coca Cola, Pantech, Fleurville, Sling Media and more. Qin is responsible for the entire design process from ideation to strategic thinking through production that includes a holistic design experience with branding, packaging, and UI design. With this diverse knowledge, she has also taught as a Directed Study Advisor for MFA program at AAU from 2007 to 2009.
vice president, director of client services
Graham runs account- and program-management at fuseproject. He ensures we do the right things, and do them right, for our partners. He is passionate about understanding what will drive business success, and correctly harnessing creativity to deliver it. He believes that great business and great design need each other, so there is always a way to do both. Graham has a deep background in creative services, in Europe and the USA, as a strategist, project manager and client partner. This diverse experience proves ideal training for life at fuseproject, where engagements are multi-disciplinary, bringing together many hands, skills, and cultures. Graham is a graduate in Classical Piano and Music Composition from the Guildhall School, London.
director of business development
Cody is principally focused on cultivating, developing and securing strategic engagements for the studio. He is keenly interested in discovering and partnering with entrepreneurs, leaders and enterprises that have an ambition to design innovative and game changing products and experiences for the world. Prior to fuseproject, Cody worked at the strategy consultancy SYPartners, first as a strategist working on and leading projects, then in a Business Development capacity. His clients included Yahoo!, Apple, CBS, Target and William Morris Endeavor (WME). Prior to SYP, Cody had a broad career spanning engineering, enterprise software, hospitality and entertainment. He has a BS in Mechanical Engineering from Ohio University and an MBA in Strategy and Organizational Behavior from UC Davis.
director of accounts
Hardy is one of fuseproject’s directors of accounts. He met Yves windsurfing back in 2005 and has been with fuseproject since 2007. Though he wears many hats and fulfills many functions at fuse, his technical role as account director is to serve as translator between clients and fuse’s creative team. He sits at the intersection of client vision, design intent and business goals. Among the many clients Hardy has worked with are Jawbone, Canal+, Fan TV, and Activision. He began his career working in boutique ad agencies as a producer, art director, and copywriter, eventually transitioning to the role of Creative Director. He holds a bachelor’s degree in integrated marketing communications from the University of Colorado.
director of brand
Kristine leads visual brand design at fuseproject. Over the past 2 years, she’s worked between disciplines to build a dedicated brand practice. Kristine believes that hard work, team work and a little laughter can solve nearly anything. She loves the challenge of helping clients articulate and execute creative solutions, and has experience across a wide range of clients including Jawbone, PayPal, Nivea, SodaStream, MillerCoors, Coca-Cola, and Microsoft.
Kristine started her design career in Chicago where she held senior art directing positions at Leo Burnett, Wunderman and Upshot, has taught Graphic Design at Columbia College Chicago and has been a prominent speaker in their graduate design programs. She holds a BFA in Graphic Design & Communication Arts from Columbia College Chicago and studied Printmaking and Bookbinding at Santa Reparata International School of Art in Florence, Italy.
director of digital
From leading a top digital agency, to innovating for silicon valley start-ups, Tony is known for his award winning experiences in today’s digitally-powered ecosystem. As a designer and entrepreneur, Tony sold his first digital agency venture and platform solution in 2012. Shortly thereafter, he held the position of VP and Executive Creative Director at Epsilon, leading an interdisciplinary team of UX, Visual Design, and Strategy, while being named AgAge’s #1 agency across all disciplines.
Tony now leads fuseproject’s digital practice, focused on the unique symbiosis of industrial design, brand, strategy, and digital; where the fusion of experience fosters a fluid connection of our virtual and physical worlds.
Roo works at the intersection of business innovation and entrepreneurial methodology. As a consultant to executive leadership teams, Roo has created transformative growth strategies across financial, CPG, technology, and sustainably-focused industries, including Pepsi, Conde Nast, Nike Foundation, MySpace, GE, and Seventh Generation. His focus is on delivering holistic solutions that combine creative and business thinking to help clients tap into the entrepreneurs "challenger" mindset. He has a prioritized focus on activation, understanding that good ideas and good businesses don't mean anything unless they succeed in the marketplace.
As a practicing entrepreneur, Roo has created five successful startups, including a film production company, and an independent eco-friendly car service operating in New York, and a patented new-to-the-world beverage. In addition to creating new offers, Roo is an active writer and commentator in the field of collaborative consumption. His first book, ‘What’s Mine is Yours’ analyzes the rise of the collaborative consumption movement and explores the impact of the movement on individuals, communities, and business models.
director of innovation
Carter is a strategy and innovation consultant whose work spans public, private, and non-profit spheres. She is currently the Director of Innovation with fuseproject, where she focuses on creating new product and service platforms that are both market-disruptive and operationally-feasible. Carter has collaborated with clients including Bank of America, Conde Nast, GE, IBM, Johnson & Johnson, Nike Foundation, Rogers Stirk Harbour + Partners, Target, and the Singapore government to design new business models, brands, environments, products, processes, services, and organizational structures.
Carter adores community- and user-driven design, and has served as a guest critic at California College of the Arts and Parsons The New School for Design. Originally from Virginia, Carter received a BA in Literary and Cultural Studies from the College of William and Mary, where she focused on Marketing and American Society, and earned an MFA in Graphic Design from Yale University School of Art. She now resides in New York City.