At fuseproject, the question "WHY?" is the first and most important step in any program. Strategy explores the current market needs and trends and creates a scenario of future technological and sociological needs and trends. Our strategy is focused on developing a point of view that informs all work on an account...and every effort entails a strategic component. From high-level brand strategy to consumer profiling, from marketplace analysis to technology assessment, from design strategy to communications planning, our strategic efforts are comprehensive and action-oriented.