Home fuse project

We were commissioned by the City of New York to create a product and brand that appeals to the new generation of bikers, would provide safety both in a context of a free bike program, and of a policy to promote cycling in the City.

The NYC Helmet is designed with every rider, every season, and a greener environment in mind. As unique and dynamic as the City of New York itself, the NYC Helmet is an innovative modular system consisting of two components: a protective polystyrene inner shell and a soft fabric outer cover with integrated straps. This design allows its owner to customize and personalize the outer cover, which easily separates from the protective shell for easy storage and cleaning.<<