Home fuse project

This brand is a collaboration between ID students at CCA in San Francisco and Gaia and Gino of Turkey, overseen and art directed by Yves Behar. The strategy behind the Gino the Dog brand was to provide products that speak to the intelligence of the dog as well as the owner, and also to enhance and poeticize the bond we have with our pets. This strategy resulted in products such as food and water dishes; chew toys, and dog beds. All are tied together through a universal design language applied across the various packaging and informational collateral, which was designed by fuseproject.<<