PACT, a new underwear brand, is a fuseproject-venture that blends design and sustainability with active support for powerful... >>
PACT, a new underwear brand, is a fuseproject-venture that blends design and sustainability with active support for powerful social and environmental causes. PACT believes that the everyday choices we make communicate personal values. Buying PACT underwear is more than a transaction; it is commerce as a social movement embodying the motto: Change Starts With Your Underwear.
The inaugural prints are designed specially for non-profits to reflect their distinctive cause. Buying a pair (or two...) automatically donates 10% of the purchase price directly to the organization’s parent cause. Oceana, ForestEthics or 826 National are our first 3 non-profit partners.
The PACT brand was designed to express these catalyst values of doing good in all of the brand assets. Packaging is minimal and compostable with no extra shipping filler. The underwear is made of organic and non-GMO cotton. All parts of supply chain are sustainable (GOTS, EKO and FLA certified). The product is manufactured with all processes, from growing the cotton to producing the finished product, within a 100-mile radius.
“PACT was conceived through a 360° lens of design” says Jeff Denby, PACT CCO and Co-Founder. “We’re not doing anything artificial or superficial, not with the body, not with the packaging and not with our partnerships. Our vision is to unite fashion and design with doing good in an authentic way, building a company that truly embodies 21st century needs, showing a new way for businesses to operate in the future.” Says Yves Behar.
- User interface