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Activision
HERO Brand
The Hero franchise, including Guitar Hero, Band Hero and DJ Hero, are music instrument game based player platforms created... >>
The Hero franchise, including Guitar Hero, Band Hero and DJ Hero, are music instrument game based player platforms created by Activision that incorporate first person interaction with the music. Each game within the franchise has a kit package, encompassing the hardware instrument controller(s) and the software video game. It was imperative that the 3 kits relate graphically as an overall brand, “Hero products”, as well as establishing their own sub brands within their own musical genre. Crucial information to each game; such as contents within the kit, music on the game within the kit, and special features of the instrument/game, need to live on the front and back of the kit boxes in an systematic way that was uniform across all of the boxes.<<
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