Sabi, a new health and wellness brand, is a fuseproject venture partner that brings high design and functionality to an overlooked... >>
Sabi, a new health and wellness brand, is a fuseproject venture partner that brings high design and functionality to an overlooked market: medication and pill management products. While today a wide range of people focus on living healthier lives, from boomers to women taking prenatal supplements, there are only low quality and lesser designed products available to them. Sabi products marry functionality and aesthetics, creating real tools to fit seamlessly within anyone’s life.
Business and brand strategy questions had to be answered at the onset: How would Sabi establish credibility in a space offering beige, low-quality goods? How does the brand respond to the ergonomic and functional needs of boomers while appealing to a vast spectrum of users? How do we build visibility for the products and company in a faceless category?
Our approach has been to base the brand and design work on universal design, meaning the actual executions needed to assess all users needs throughout the design process, especially populations that have special needs.
The other unique strategy was to focus on a single problem, but in a holistic manner. The first Sabi line is functionally focused on medicine storage and organization. We designed 9 products to cover the needs of a variety of users, multiple situations (from daily use, weekly planning or travel), and location specific solutions (bedside, bathroom or in purse or bag). The line of products – from weeklong pill storage to convenient on the go solutions – cover wide ranging needs, instead of just a singular solution.
Another differentiating decision was to have each solution seamlessly fit within an active lifestyle. While Sabi helps keep people mindful of their daily rituals, such as taking pills and vitamins, it does not make these the focal point of their day. Because the products are not reminiscent of hospitals or nursing homes, the stigma around such needs is reduced.
Finally the designs combine improved functionality with expressive forms that have ergonomic features: the fluting permits easier grip or palming, while the nature inspired texture brings additional tactility. The aqua accent color visually outlines areas of interactions by indicating how to use the product and where to apply pressure or grip. The result is that while being highly functional, the Sabi products are more reminiscent of a lifestyle than one born from need. The innovation and aesthetic beauty infused in each design makes Sabi products stand out among others of its kind. These products are not designed to be hidden in bathroom drawers or bedside tables, but used and displayed proudly.
At retail and online, the brand and packaging experience is driven by the desire to deliver a lot of information and value, but with minimal materials. The eco-friendly packaging consists of folded printed papers, with consistent iconic shapes that create continuity on the shelf. The clarity and simplicity of the packaging complements the high-quality manufacturing, BPA free, and elegant materials of the products they encase. The combination of these elements makes the Sabi line very different from the pharmaceutical or medical looks of what has remained to date a faceless category. The Sabi products are one’s life accessories to live with everyday.<<