When SodaStream came to see us at fuseproject, I was already a user of the machine for a few years. More importantly I was... >>
When SodaStream came to see us at fuseproject, I was already a user of the machine for a few years. More importantly I was a fan of how the product made it easy for anyone to change their sparkling and soda consumption by not wasting disposable bottles. It is rare when values such as sustainability align so easily between client and designer.
Sustainability is an opportunity to make any product or service more efficient for the world, and more practical and engaging for the users. We set out on a journey to apply a vision of “reduce and refine” to the entire sparkling water and soda making experience.
The focus became to make the soda making experience more magical. Ease of use has been drastically improved with world class mechanical engineering, while the design was refined to acquire a refined simplicity on the kitchen counter.
The design of Source was a process of elimination. Starting with the larger volume, we chiseled off the functional areas and sculpted transitions. The resulting form is the quality we focused on for the design of the SodaStream Source. Visual clarity with a single monolithic shape and a carved-out area into which the new bottle finds a home is the new visual signature. There is no need to screw a bottle in the Source, instead a single-handed push locks it in place. The entire top surface responds to touch to carbonate, and interactive feedback is shown with back-lit LEDs to differentiate between different levels of carbonation. The Source requires no electricity, but achieves its great feel through refined mechanical ingenuity.
In addition, we were involved in the total brand expression of the experience, through packaging, naming, web and graphic design of the compostable soda pods.
Disposable water bottles are going away, and so they should. Now is the time to rethink our sparkling water and soda bottles. What SodaStream does with technology is reduce the complexity around bubbly water and provide a considered everyday convenience. Creating a simple and beautiful object for the kitchen while keeping 21st century values is what we set out to do.
So, welcome to a future without wasteful sparkling water and soda bottles!<<