To Protect and Serve
New York City is the first city to brand its very own condom. The first part of the project was an effort to create a brand standard for the original packaging of the condoms, which launched last year. "The total distribution of condoms doubled between 2006 (18 million) and 2007 (36 million). We expected the number to decline in 2008, but thanks to the new branding - package, dispenser, cutting-edge media spots - it surged yet again. We've distributed more than 4 million condoms per month this year, so the 2008 total could clear 50 million!" Geoff Cowley, Associate Commissioner of Department of Health & Mental Hygiene.
The NYC Condom design has helped create a program that encourages dialogue and interaction, addressing a common human issue in one of the world's most diverse cities. We believe the NYC Condom brand will prove its long-term value by consistently encouraging safe-sex practices and helping to reduce the city's (and the globe's) HIV epidemic. Because of its simple functionality, its versatility and its iconic look, the design crosses cultural demographics and provides access for city inhabitants.