The RPET strategy was developed to lead and inform the design and production of products using RPET material. The Refresh bin is the first output of this RPET strategy, which showcases Coca-Cola’s effort in closing the loop on their material use and reuse system.
The Refresh Recycling Bin was launched on “World Recycling Day 2007” and now bins are in place within several Coca-Cola cooperate offices, and a full
production run of the bins are being used in outdoor and indoor events and venues, as well as with partners such as Wal-Mart and Target.
The new RPET recycling bin is more than just a container; it is a symbol of Coca-Cola’s commitment to the environment. Reinforce this notion with design that is unique, memorable, and unmistakably Coca-Cola.