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CLIENT:

Y Water Inc.

PROJECT:

Y Water

BUSINESS MODEL TYPE:

Partnership

OVERVIEW THE STRATEGY THE DESIGN SOLUTION BUSINESS IMPACT Download PDF

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OVERVIEW

Inventing an Acceptable Alternative

By all accounts the number of overweight children in the U.S. has increased dramatically in the past two decades. Some even refer to it as an epidemic. Sodas and punches are loaded with sugar and artificial ingredients. Even healthier options like juice are packed with sugar. In creating Y Water, fuseproject wanted to offer children an organic, yummy, low-sugar beverage that they would actually want to drink and that would promote positive development. We also wanted to address our waste-stream. After all, what's the point of having a healthy body in an unhealthy world?

Strategy

To create an entirely new product and brand from the ground up, including everything from the iconic "tetra pod" shaped bottle and "Y Knots" (rubber connectors that let kids connect and build with the bottles) to the logo, brand identity and messaging

Brand & Packaging

Develop a natural and USDA organic certified beverage for kids as well as a visual iconic sustainable package that is both reusable and recyclable and moves from traditional labeling to a bio-degradable hanging-tag
Y Water is a unique tetra-pod shape that eliminates the need for extra branding by placing all required language on a biodegradable tag that doubles as a merchandising hook

Product

Create an iconic Y-shaped container that serves as a visual ambassador for the brand

Recognition & Awards

Global Water Innovation Awards - Gold Award in Best New Brand or Business, 2008
ID Magazine Annual Design Competition "Consumer Products", 2008
Spark Award - Silver Award, 2008