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Where the Rubber Meets the Road
According to the NYC Department of Health New York City, "remains the epicenter of the HIV/AIDS epidemic in the U.S." The city has more AIDS cases than Los Angeles, Miami, San Francisco, and Washington, DC combined and over 100,000 New Yorkers have contracted HIV, and many of them are unaware of it.
Condoms are the most effective method of reducing the risk of sexual transmission of HIV. So the Department of Health launched an initiative to dispense its own condoms for free. fuseproject was brought on board to design the NYC branded condom and its dispenser. By creating a visually iconic relationship between the NYC Condom and dispenser, we helped the city of New York achieve its two main goals: raising citizen's awareness of the condoms and driving dispenser adoption by businesses.
Strategy
- Develop an integrated branded system of product and dispensers for the distribution of large volumes of condoms: an effort to promote prevention against AIDS and unwanted pregnancies by the NY Department of Health
Brand & Packaging
- Created a logo and product simultaneously that is reminiscent of distinct New York icons, shapes and typeface
- Intertwine the visual relationship of the already familiar and relatable dispenser shape with the confident colors in the packaging logo
- Create a wrapper with an easily identifiable logo and color scheme that is iconic, and portable to many communication and advertising mediums
Product
- Design a dispenser that could be implemented in a variety of locations, from homeless shelter to convenience stores, to dive bar to posh lounge, thus creating a series of touch points across many NY subcultures
Recognition & Awards
- Spark Award - Spark!_2008
- ID Magazine Annual Design Competition "Equipment", 2008
- IDSA - Business Week, Silver Excellence Awards, 2008