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CLIENT:

Herman Miller

PROJECT:

LEAF Lamp/Ardea

BUSINESS MODEL TYPE:

Partnership

OVERVIEW THE STRATEGY THE DESIGN SOLUTION BUSINESS IMPACT Download PDF

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OVERVIEW

The Definition of Forward Thinking

Herman Miller is one of the most acclaimed and innovative furniture companies in the world. It was one of the first to create design-partnerships, working with the best to create iconic pieces. Herman Miller has also been a leader in instituting and promoting sustainable business practices, and a cradle-to-cradle production philosophy. This is most notable in the company’s Design for the Environment (DfE) protocol, which goes beyond regulatory compliance and evaluates new products based on material chemistry, disassembly, and recyclability. When the company decided to begin designing lighting products, it approached Yves Behar and the fuseproject team.

Strategy

To create the first lighting product, and build the category for a historically only furniture business
Develop a complete strategy and statement: brand/product strategy & positioning, the product itself, naming and identity, communications strategy, packaging and web presence
To turn the first lighting product into a lighting business by building on the success of LEAF

Brand & Packaging

Develop and design a brand around the central product story of personal lighting control including Logo design, Packaging design/development and Merchandising strategy
Further create a distinct brand by designing all brand touch points, like Art Direction, photography and Environment/trade show design

Product

Created an innovative and iconic personal task light to launch Herman Miller into the lighting industry
Built a technological and design breakthrough lighting product by innovating LED engineering and allowing the consumer to be in control of their lighting experience

Recognition & Awards

Spark Award – Silver Award – Packaging, 2008
Red Dot Design Award, 2008
IDEA - Business Week, Silver Award, (Strategy) 2007
Spark Award – Product Award, 2007
Popular Science,’ Best of What’s New’ home category, 2006
Chicago Athenaeum – Good Design Award, 2006
CES Consumer Electronics Honoree, 2006
Best of Neocon – Gold Award, lighting category,2006