THE DESIGN SOLUTION
Form Is Function
The never attempted before 'Y' shaped bottle is an immediately recognizable icon and visual ambassador for Y Water, so no need for additional labeling and excess branding normally required to cement a brand identity.
The bottle is a purely symmetrical form all the way around, creating both stability and an immediate sense of play. Not coincidentally, the "tetra pod" shape also resembles a molecule, an organic building block. This shape is fun and engaging for kids while simultaneously serving as a metaphor for the core mission of the brand: to support the healthy development of young bodies and minds.
The other component of the Y Water story is to let kids be creative; the brand slogan "Y NOT"
encourages kids to think for themselves and the bottle encourages them to be creative. After drinking the beverage, the "tetra pod" bottle becomes another component in an ever expanding, yet simple construction game. This secondary use extends the life of the bottle as a playful learning toy. The biodegradable natural rubber "Y-Knots" connect bottles together, allowing kids to explore a never-ending array of architectural possibilities. To improve the bottle as a toy, we located all of the product information on a biodegradable hangtag, allowing us to leave the bottle totally clean.