THE DESIGN SOLUTION
Big Apple Appeal
We designed the condom packaging and the dispenser together enabling them to reinforce each other. The condom brand needed to invite usage and be distinctly New York. We accomplished this with bright confident colors against a black and white backdrop and the san serif font family Gotham that has been used by the city since the 1930s.
The final design for the dispenser is vaguely reminiscent of the imprint a condom makes on the outer surface of a wallet. Beyond referencing its contents, its form has the equivalent impact of a fire hydrant or a mailbox - it is immediately recognizable for it's central function, distributing condoms. It sends the message "take one."
A portion of the design challenge was creating an integrated system
f dispensers and condoms that could live in multiple venues and environments. The dispenser needed to be equally at home in high-end restaurants, corner bodegas and homeless shelters. This meant a design that was adaptable to a variety of people and places, an iconic design removed from specific trends. The final dispenser is an 18" circle, 5.5" deep and weighs 12 lbs. When mounted on a wall, it dispenses the branded condoms using gravity. This dramatically reduced part complexity, service and production cost. The output space for condoms is designed to allow for easy access with the added touch of an elegant presentation.