fuseproject confronted a number of challenges in designing Y Water. First and foremost, we wanted to create a natural, organic beverage brand for kids that would provide a healthy drink without the excessive sugar and calories that most juices and sodas contain. Secondly, we wanted to address the environmental footprint of containers
by designing an earth-friendly bottle that could be repurposed after consumption or refilled and reused for drinking. Finally, we needed to empower the brand with packaging that was educational, innovative, and kid-friendly.