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THE STRATEGY
Child Mind
fuseproject confronted a number of challenges in designing Y Water. First and foremost, we wanted to create a natural, organic beverage brand for kids that would provide a healthy drink without the excessive sugar and calories that most juices and sodas contain. Secondly, we wanted to address the environmental footprint of containers
by designing an earth-friendly bottle that could be repurposed after consumption or refilled and reused for drinking. Finally, we needed to empower the brand with packaging that was educational, innovative, and kid-friendly.
WORK
<span>by Brands</span>JawboneOne Laptop Per ChildGE: WattStationPumaSee Better to Learn BetterMintJimmyjane: FORM 2SwarovskiPACT UnderwearHerman MillerCanal+Mission MotorsNixon
ActivisionY WaterNYC CondomNYC HelmetAnima TerraThe Nature ConservancyiGoogleHBFCoca-ColaPantechBMW MiniDaneseERCOBirkenstockDirecTVGaia and GinoInnerlightTylenolZoetropeSpaceScentSlingboxFriend StorePhilouHIP
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