Homefuse project

MINI_motion is a new brand created for MINI Cooper at the time of the car launch. It is a collection of accessories that innovate functionality around the notion of movement, accentuating the sporty yet designed feel of the brand. With MINI_motion we created everything from the logo design to the line of products, packaging and launch strategy. By overlaying a variety of design disciplines, efficient portable tools and objects such as apparel, watches, shoes and luggage were developed and launched with a variety of partners such as Puma and Samsonite. The product line is unique in that only MINI has set out to create innovative solutions that fuse the in-car and out-of-car experiences. <<