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OLPC XO Laptop
Education means a chance for a better life. But for the majority of the children in the developing world, access to education...>>
Education means a chance for a better life. But for the majority of the children in the developing world, access to education remains difficult. Nicholas Negroponte created the One Laptop Per Child foundation and worked with fuseproject to create a low-cost laptop specifically adapted to children and their environment. We provided strategic solutions to the making of the XO (also dubbed the $100 laptop), which led to the unique configuration and innovations that make the XO a true industry game changer. The design intent was to make the XO immediately recognizable as a child's product, but not like a toy: the XO's look and feel is of a high-quality tool for education. Specific friendly design elements such as the soft edges, rubber keyboard, or turning the burdensome collaborative Wi-Fi antennas into whimsical rabbit ears, adds a childlike feel to the laptop. We also designed the XO icon with it's color permutations that allows for 400 easily recognizable versions of the product, and permeated both product and user interface. The shared vision between fuseproject and OLPC resulted in close to a million laptops ordered and headed for the hands of children worldwide. <<
- Strategy
- Identity
- Product
- Communication
- Awards from: IDSA (Product) (Strategy), red dot, INDEX, London Design Museum, Wallpaper, ID Magazine, iF, Chicago Athenaeum, Spark, International Design Awards
- Collections: Accessioned in the MoMA, San Francisco, Musee National D'Art Moderne/Centre Pompidou, Fond National d'Art Contemporain, The Art Institute of Chicago, Cooper Hewitt