Homefuse project

We worked with Birkenstock to create a new line of innovative products that would showcase Birkenstock's overall brand evolution. We wanted to establish a line of products that would promote outdoor engagement as well as work environments, and a practical, lightweight and low-cost product.

Birkenstock's Birkies slip-on clogs are wet-and-dry, and designed for the serious outdoor gardener - one who does their duty rain or shine. The sole was engineered with different sized honeycomb patterns that fluidly shrink and grow over the sole of the shoe to provide maximum slip protection. Each Birki is made of a single piece of material. Since there are no joints, corners, stitches, or glues, they're less likely to spring a leak and they're a lot easier to clean - just hose them off when you're done! Birkies were designed with a built-in clip mechanism - a small set of indentations on each shoe accepts a custom-made clip that attaches both shoes together. This makes them easy to hang dry, and creates unique merchandising. <<