Homefuse project

Hair Innovative Products' new line of beauty and hair products needed to be natural and "holistic." The product, packaging and logo had to cohere into one brand. Within the container is an internal pocket, which contains the product in an airless vacuum seal. The vacuum provides optimum protection and preservation of the natural product inside, retaining its proper restitution and freshness. The view of the product inside the pocket inside the container visually demonstrates the preciousness and naturalness of the product as a whole.
The concept expresses the combination of technology with humaneness and reinforces HIP's "holistic" message by fusing high-tech with nature. Experiencing the inside and the outside of the packaging as one also expresses HIP's philosophy that the inside and outside of the body must be treated as one, again reinforcing the holistic message. <<