BMW Mini Motion

MINI_motion was a brand created for MINI Cooper at the time of the car launch. MINI_motion is a collection of accessories that innovate functionality around the notion of movement, accentuating the sporty yet designed feel of the brand.

The product line is unique in that MINI's visionary approach set out to create innovative solutions that fuse the in-car and out-of-car experiences. With MINI_motion we created everything from the logo design to the line of products, packaging and launch strategy. By overlaying a variety of design disciplines, efficient portable tools and objects such as apparel, watches, shoes and luggage were developed and launched with a variety of partners such as Puma and Samsonite.