Celebrating a history of firsts Healthcare
Meet the Future of Air Purification – The New Coway Icon
Ideas
Consumer products
Introducing our new Icon air purifier, designed with internationally renowned life care science company, Coway. Rather than imposing a boxy or round plastic object that stands out as utilitarian technology, the Icon uses new geometry that allows the air purifier to sit along a wall, further blending smart technology into the home environment. Expressing the air purifier’s functionality through emotionally intelligent details, mechanical connections, and simple snaps echo the legacy of both Coway’s and fuseproject’s ethos.
Designed in two palettes of soft, neutral gray and pink tones, the Icon raises the standard for products typically designed for utilitarian purposes. Its rectangular configuration minimizes the size impact, while appearing as a small commode or side table at first glance. To create an even more seamless integration into the living space, the Icon’s design features include invisible LED lights, neutral color palette options, and dual functionality like wireless charging.
The air purifier’s UX status was designed through straight-forward messaging that lights up to the touch through the top surface, and then disappears shortly after. We designed the subtle touch surface to display a lightweight font and data as an easy way to understand the air purifier’s benefits and efficacy.
