PayPal here is here

Mobile payment is changing commerce and creating new and easy social interactions around commerce. When PayPal approached fuseproject with an idea to facilitate real world payments, the prospect of creating a physical product and new brand for the e-commerce pioneer was a tantalizing design challenge. PayPal and fuseproject’s brand and design teams partnered on the expression of this new experience through all interaction points, from naming to packaging, sound and device, web and communication. The leader in online payment, PayPal, is moving to face-to-face transactions and will bring the ease and comfort of their online platform to the real world. We named it PayPal “Here” to highlight its physical presence and anywhere-anytime possibilities.