Sabi, a new health and wellness brand, is a fuseproject venture partner that brings high design and functionality to an overlooked market: medication and pill management products. While today a wide range of people focus on living healthier lives, from boomers to women taking prenatal supplements, there are only low quality and lesser designed products available to them. Sabi products marry functionality and aesthetics, creating real tools to fit seamlessly within anyone’s life. Business and brand strategy were considered from the beginning. Our approach was holistic, both brand and design executions assessed user needs throughout the design process, especially populations with special needs. The first Sabi line is functionally focused on medicine storage and organization. We designed 9 products to cover the needs of a variety of users, multiple situations (from daily use, weekly planning or travel), and location specific solutions (bedside, bathroom or in purse or bag).