Secret wrap

Our Issey Miyake VUE watch is close to launch (soon…soon), but we couldn’t wait to share details about the packaging! To build on VUE’s spirit of discovery, the packaging hides and protects the watch within the layers of a note pad. Rather than the typical jewelry style watch box, our solution is to conceal the watch in a stack of recycled paper: write a special note when gifting VUE, or just re-use the entire note-pad/cum packaging for your poetry or grocery list…