Condé Nast, the creator of the lifestyle magazine category, is also an innovator of brand concepts and the very definition of brand loyalty. fuseproject partnered with Condé Nast Italia to expand core brands into new territories through new digital products and lifestyle experiences. fuseproject focused on four editorial themes and conducted research across Italy to build experiences relevant to the Italian lifestyle. We met with editorial loyalists and visited retailers, category experts, and community hotspots to identify trends and understand cultural needs. In a prototyping workshop, fuseproject built digital concepts with cross-discipline Condé Nast Italia staff, including editors-in-chief, publishers, designers, and writers. The outcome was a collection of digital concepts that are relevant to the Condé Nast Italia brand portfolio and end users alike.