Swissnex New Brand and Website

Almost two decades following the design and rollout of the original brand identity by fuseproject, the multidisciplinary design studio has designed a new logo, brand identity, website, and refreshed user experience for Swissnex. The Swiss global network connecting Switzerland and the world in science, education, culture, and entrepreneurship has grown from a single location in San Francisco to five international locations including Brazil, China, India, and Boston/New York.

brand

The playful and bold reimagined logo is articulated as a puzzle piece that speaks of bringing together people and ideas, while also echoing the shape of the Swiss flag. Fuseproject’s brand work aims at expressing the organization’s mission: human connection and the potential for catalytic change through collaboration. The symbol can also be used separately from the wordmark for iconic applications.

New brand guidelines provide standard usage rules as well as inspiration for creative applications to further enhance impact. They were also rolled out across Swissnex’s entire system, including a new website and communication materials & templates.

experience

With the rebrand, fuseproject designed the organization’s website with 5 geographies and their respective programs all accessible in one place. After establishing the objectives, fuseproject augmented the goals by coupling them with a research strategy, stakeholder interviews, and a comprehensive site audit. The key areas identified for new functionality and engagement centered on creating brand cohesion across all international locations, elevating user navigation and experience, and balancing visuals and messaging.

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