The playful and bold reimagined logo is articulated as a puzzle piece that speaks of bringing together people and ideas, while also echoing the shape of the Swiss flag. Fuseproject’s brand work aims at expressing the organization’s mission: human connection and the potential for catalytic change through collaboration. The symbol can also be used separately from the wordmark for iconic applications.
New brand guidelines provide standard usage rules as well as inspiration for creative applications to further enhance impact. They were also rolled out across Swissnex’s entire system, including a new website and communication materials & templates.
With the rebrand, fuseproject designed the organization’s website with 5 geographies and their respective programs all accessible in one place. After establishing the objectives, fuseproject augmented the goals by coupling them with a research strategy, stakeholder interviews, and a comprehensive site audit. The key areas identified for new functionality and engagement centered on creating brand cohesion across all international locations, elevating user navigation and experience, and balancing visuals and messaging.