We began with an audit of the vast existing research landscape and arrived at a simple concepting framework to structure creative ideas. From over 60 initial concepts, we downselected to 20 and ultimately 4, which were developed into working prototypes. These prototypes (along with concept boards, visual theme cards, and discussion guides) were used to facilitate a discussion with girls, parents and other stakeholders during a 2 week research trip in Rwanda.
Based on the input from girls, their community, and broader stakeholders, we aligned on a single asset to push forward: a reusable menstrual pad solution. The insights from our research and design prototypes are currently being incubated by Nike Foundation in the hopes of creating a model for getting tangible products on the market at scale.
Core77 Design Awards
- Runner Up, Nike Foundation + Girl Effect Strategy and Research, 2014