The medicine bottle has not been considered from the ground-up in 40+ years. While this is a commonly frustrating experience for many, regulatory and manufacturing constrains make it one of the more challenging products to design. The Tylenol new bottle concept proposes a straight-forward opening mechanism that can easily be "palmed" by the user and the pill container rotated into a dispensing mode. The two-step operation insures child safety requirements, while keeping each operation straight forward tactile even for arthritis patients. The bottle's translucent surface allows for easy identification of pill type during product purchase, as well as refill need during usage.